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VISUALS & CONCEPTS

CK SPEC AD

Inspired by the classic Calvin Klein "Model Confession" ads from the early 2000s, my project seeks to modernize this iconic concept while staying true to the original aesthetic.

 

To achieve this, I even went as far as recreating the white box featured in the original ads as a way to focus on the content within the same boundaries. By incorporating elements of choreography and dance, I aim to add an extra layer of dynamism and visual interest while still paying tribute to the past.

 

My hope is to bring my own creative vision to the project and update this classic campaign for a contemporary audience.

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