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DEICHMANN - STAR COLLECTION

Assistant Choreographer

800px-Deichmann_logo.svg_auto_x2_auto_x2.jpg

Deichmann is a shoe and shoe accessory retail chain based in Essen. With 41,000 employees and annual sales of 4.77 billion euros, Deichmann is the largest shoe retailer in Europe.

I had the pleasure of working with Deichmann for the first time in 2017, and again in 2020, under the creative leadership of Marvin A. Smith. Each year, Deichmann selects a different celebrity to serve as the icon of their star collection. 

 

In 2017, the campaign featured the world famous singer Ellie Goulding and the slogan #rockyourlook, while in 2020, major artist Rita Ora was the face of the campaign, with the slogan #radiate. On both occasions, we were hired to bring the campaigns and brand identities to life on the live stage, building on what had been previously seen in the ad campaigns. Working with models, we created stunning catwalk shows and installations that were incorporated into the singers' live performances, resulting in a truly captivating experience for the audience.

 

It was a pleasure to be a part of these campaigns and to help bring the Deichmann brand to life on the live stage.

CLIENT

DEICHMANN

PRODUCTION

WE LOVE PR

AGENT

THE SMITH GROUP

ROLE

ASSISTANT CHOREOGRAPHER

YEAR & LOCATION

2017 - Ellie Goulding / London, UK

2020 - Rita Ora / Berlin, GERMANY

RITA ORA

#radiate

ELLIE GOULDING

#rockyourlook